- Madhya Pradesh Police launches awareness campaign to build a drug-free and crime-free society The campaign is being run from 15 to 30 July
- Campaign a strong effort towards police–public partnership
Chief Minister Dr. Mohan Yadav has stated that the ‘Nashe se doori hai zaroori’ campaign is not just a campaign, but a powerful joint effort by society and the police to protect young people from the menace of drug addiction. Chief Minister Dr. Yadav signed the Sankalp Patra (resolution letter) at the Indian Institute of Forest Management as part of a massive public awareness initiative aimed at making Madhya Pradesh a drug-free state.Under the leadership of Chief Minister Dr. Yadav, the campaign is being spearheaded by the Narcotics Wing of the Police Headquarters and is being conducted across all districts of the state from 15 to 30 July 2025.The objective of the campaign is to raise awareness among adolescents and youth about the harmful effects of drug abuse, prevent them from falling prey to addiction, and provide proper counseling and support to those already affected, guiding them toward rehabilitation and recovery.
Voluntary organizations join the Police’s statewide de-addiction campaign
As part of the ongoing de-addiction campaign, police officers, city and village defense committees, and various community policing wings across Madhya Pradesh are working together to raise awareness among school and college students, as well as the general public, about the dangers of drug abuse. To strengthen the impact of this state-level mega campaign, voluntary organizations are also being actively involved. Their participation will help ensure that more people—especially the youth—understand how drug addiction harms health, damages social standing, and obstructs personal and community progress. This awareness initiative, led by the police, plays a crucial role in public education. It seeks to inform communities not only about the legal consequences and personal risks of drug abuse, but also about the broader issues of law, safety, and harmful policies, empowering citizens to build a better life in a drug-free and crime-free environment.
Awareness, Dialogue, Cooperation, and Security are the core mantras of the campaign
Various government departments, non-governmental organizations (NGOs), religious leaders, social workers, public representatives, and members of all communities are actively participating in this community-driven initiative against drug abuse. Police teams are reaching out street to street, directly engaging with citizens to spread awareness about the dangers of drug addiction and encouraging the youth to safeguard their future by staying away from substance abuse. Through schools, colleges, public places, and digital media, the campaign is creating widespread public awareness. Awareness, dialogue, cooperation and security are the key mantras of the campaign.